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Most gift advice fails because it starts from a category, a budget bracket or an age range, and ends up recommending the same candle to everyone. The prompts below start from evidence instead: what the person has actually said, complained about, repaired, replaced or run out of. Several of them will push back on you, ask for detail before suggesting anything, and refuse to produce a list until they know enough to be specific. The writing prompts hold the same line for cards, toasts, thank-you notes and condolences, where the generic version is worse than nothing.
36 prompts in 4 groups
Ideas built from what you know about the person: to a budget, made by hand, or needed tonight.
Colleagues, near-strangers, people who want nothing, and gifts that could land as pressure.
The words that go with it: card messages, toasts, thank-yous, condolences and invitations.
Milestones, weddings and new babies, celebrations, and organising several givers or several presents.
Send a prompt you keep coming back to. A person reads every one.
Suggest a prompt