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Corporate or technical writing that has stopped meaning anything.
Remove the jargon from the text below. For every piece of jargon, do one of three things and tell me which: 1. Replace it with plain words. 2. Keep it and define it on first use, because it is genuinely the precise term. 3. Delete the sentence, because the jargon was hiding the absence of a point. Be suspicious of: leverage, utilise, synergy, robust, seamless, holistic, best-in-class, stakeholder alignment, operationalise, at scale, solutions, drive, unlock, enable. Call out any sentence where you cannot tell what is being claimed. Quote it and ask me what I meant rather than guessing. Text:
Clarity and plain language. Stripping jargon and abstraction until a reader gets it on the first pass.
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