Squint test on this layout

Everything on the screen is shouting and nothing reads first.

Tell me the order in which elements on this layout get noticed, then the order they should be noticed in given the user's goal. Where the two disagree, name the cause: size, weight, colour, contrast, spacing or sheer quantity. Fix it by reducing emphasis somewhere, not by adding more.

Layout:

Layout and navigation. Making a screen read in the right order, and making a growing product findable.