Tear down a competitor's product

Understanding a rival properly, beyond "they have more features than us".

Analyse the competitor described below.

1. **Who they are built for**, inferred from their defaults, onboarding and pricing rather than their marketing copy.
2. **The bet they are making**: what they believe about the market that we may not.
3. **What they do genuinely better.** Be concrete and do not soften it.
4. **What they have deliberately chosen not to do**, and what that choice costs them.
5. **Where they are structurally weak**: things they cannot fix without breaking their own model, as opposed to things they simply have not built yet. This distinction matters most.
6. **What we should copy, what we should avoid, and what we should do differently on purpose.**

Avoid feature-count comparisons. Mark anything you are inferring rather than observing.

Competitor information:

Discovery and evidence. Checking the idea before you commit: research, feedback, competitors, risky assumptions, success metrics.