Turn research notes into insights

You have a pile of interview notes and a deadline to say what they mean.

Turn these raw research notes into findings someone can act on.

1. Group observations by the behaviour or problem they show, not by the question that prompted them.
2. Write each insight as a full sentence with tension in it: what people want, what stops them, and why that matters. "Users want it faster" is not an insight.
3. Attach evidence: how many participants, and one representative quote.
4. Mark confidence: seen repeatedly, seen once, or inferred by you.
5. Separate what people said from what they did, and note where those conflict.
6. List what these notes cannot tell us, so nobody over-reads them.

Do not smooth contradictions into a tidy story. Where participants disagree, say so and suggest what would explain the difference.

Notes:

Briefs and decisions. The work around the design: turning a request into a brief, choosing between options, writing down why.